Bravado Broccoli is a perennial echinacea (purple coneflower) cultivar that delivers one of summer's most resilient and celebrated blooms. Despite its name, this is not a vegetable broccoli but rather a stunning ornamental flower that produces classic 4-5 inch rosy pink daisy-like coneflowers on sturdy bush plants reaching 36-48 inches tall. Hardy from zones 3-9, it flowers reliably in full sun and matures quickly, rewarding gardeners with prolific blooms across the growing season. The variety is notably easy to grow from seed and thrives in heat, drought, and poor soils where other plants struggle, living up to echinacea's reputation as a true garden workhorse.
18
Full Sun
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3-9
48in H x ?in W
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High
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Bravado produces the kind of blooms that stop you mid-garden walk: dense rosy pink coneflowers on a sturdy, spreading bush that tolerates neglect like few other perennials. One of summer's most celebrated echinacea varieties, it's practically weed-like in its ability to thrive in full sun with minimal water and poor soil. From seed to flower in a single season, Bravado rewards both novice and experienced gardeners with reliable, abundant color that lasts through summer and attracts pollinators relentlessly.
Bravado is grown primarily as an ornamental flower in gardens, borders, and pollinator plantings. Its resilience and prolific blooming habit make it a staple in cottage gardens, native plant landscapes, and mixed perennial beds. The flowers are cut-worthy for arrangements and dried arrangements, and the entire plant supports bees, butterflies, and other pollinators throughout the blooming season.
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Sow seeds 4-5 weeks before your last expected spring frost. Sow seeds 1 inch apart in seed starting mix, covering them 1/2 inch deep, and keep the soil evenly moist. Provide strong light until seedlings are ready for the garden. When seedlings reach 3-4 inches tall, gradually acclimate them to outdoor conditions over a week or so before transplanting.
Transplant hardened seedlings into full sun when they are 3-4 inches tall and after your last frost date has passed. Space plants 12-18 inches apart in rich, well-drained soil. Water thoroughly after transplanting and keep seedlings consistently moist until they are established.
Deadhead spent coneflower blooms regularly throughout the season to encourage continuous flowering. For a bushier, more compact plant, pinch back growing tips when seedlings are young. In late fall or early spring, cut back the previous year's stems to the base before new growth emerges. Allow some spent flowers to remain if you want the plant to self-seed for next season.
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